Why Do Artists Delay Album Releases?

The purple phenomenon of an upcoming release that is Fall Out Boy’s latest venture, album MANIA originally dropping in September has been pushed back by a further four months now certified to be released next January. Tracks to be featured on the pending record including Young and Menace and Champion, which are songs that have been destined to explore and expose a new era to the celebrated Chicago collective, as for the remainder of tracks they are meant to be joined with will be on hold for longer than anticipated. Back to the present day and one month before the announcement of the withholding of MANIA, bassist Pete Wentz revealed that the LP was not even in the stages of completion in conjunction with vocalists Patrick Stump’s return to Twitter resounding the situation from their point of view hence the decision to postpone becoming public knowledge. With other creators of music including Beyonce and Lauryn Hill having to resort to this, the question still asks why do artists delay their albums?

The singles haven’t been the anticipated success story 

The standard process of a typical album release includes a small pile of tracks taken from the future record, being promoted to singles. Normally occurring before the whole albums debut, singles will be put out on radio, media platforms, streaming services and eventually upgraded to become a music video all as a marketing strategy to play the field of judgement and reaction with the label and artist awaiting hopefully for a positive reception, considering the first single should be the cream of the crop. However if radio play is low, streaming is down, purchases are not happening and the thoughts towards the lead single are negative, this is red alert to the record company which could lead them to inform the artist that due to the anticipated success going downhill, an idea of delaying the subsequent album will arise as a possibility.

The album won’t meet the deadline due to scheduling issues 

Preparation and organisation that goes into creating, marketing, promoting and releasing an album happens months in advance that goes under the radar of the music business. Ranging from promo photoshoots to writing and recording in the studio and media interviews to grafting on the album artwork numerous elements must come together all at once in time for the day the album has been scheduled to drop. Although the album campaign would be carefully crafted and in the diaries of all relevant parties surrounding the artist for a minimum of a year to execute all the varied items that will produce a withstanding successful record can be extremely difficult to perfect in time to meet the album deadline resulting in re-scheduling of recording studio sessions, tours and press releases meaning a hold back on the album.

The record label is putting unwanted pressure on the artist 

In the age of worldwide multi rights and exclusive 360 deals where the record company dabbles and takes a percentage in more than just the music sales pushing the boundaries into income streams including touring, merchandising, sponsorships, synchronisation and beyond, the future of recording contracts seems to be an evergrowing ordeal for emerging groups and soloists. With the label wanting more and more demand, this can put an unwanted strain on the artist to deliver a phenomenal smash record which will be turned into a whole string of touring, performances and merch, in turn, generating a larger income which seems to be the record companies sole focus in this modern day with the artists thoughts and well-being coming a close second.

The music is failing to show the artists best capabilities 

With such a limited tight knit timetable for slots in the studio to record the album and the constant goal to achieve the best selling and sounding album in the artists portfolio, the overwhelming sense to create a musical masterpiece can flood an artists brain causing them to crumble under the pressure and throw together a compilation of tracks that do not represent their distinct imagery in sound or do not live up to their talents which will inevitably lead to the decision of re-working songs on the album leading to delivery of the record located to a later period.

Do you believe the later date of MANIA could be a positive move in terms of success in sales and better chart placement for the record? Or do you think the movement could be a bad mistake due to the planned North American tour which will now be unaccompanied without the supporting album? Fill the comments as usual whether you think the new January release would be better than the old September scheduled date.

 

1 Comment

  1. August 14, 2017 / 2:04 pm

    Feature image source: @falloutboy (Instagram)

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