Malik a fashion mogul and Payne an award persistent. Once one formation and now two distant divisions Zayn Malik and Liam Payne are so close yet so far in their sound similarities, with both the former manufactured ensemble entities taking a solo trip down the modern R&B route. With relatable resonance’s and bold beats that streamline the rythmatic and bluesy elements in the pairs catalogue of tasteful tunes, of Payne’s ‘Strip That Down’ and Malik’s more elaborate selection ‘Pillowtalk’, ‘BeFoUr’ and ‘Like I Would’. Whilst the Wolverhampton wonderer’s eyes are on the prize of musical mastery in the entertainment industry, yet the Bradford Boy is striving off in another direction as a fashion figure in the material world.
The Global Awards was tipped to be a new ceremonious initiative, predicted to propel the founders focus of “Sharing the worlds best music and entertainment” that aimed to have “Potential for huge audience reach given the range of brands Global has built” according to promo practice Your Army director Christian Nockall. Whereas the event consisted of a drunken Jesy Nelson, trashing of transparent solids and momentum lacking, charismatic slacking performances on Liam Payne’s behalf of the Rita Ora accompanied Fifty Shades ‘For You’. Hosted at the London based event structure the Hammersmith Appollo a hive for accomplished artists to accentuate their expertise, Payne pulls through and accepts the gong for The Global Special Award with a shining smile plastered across his face, in the wake of his double BRIT award Snub for his hit summer single which saw Liam loose out to his 8 time Dunkirk Oscar nominated film actor Harry Styles. Outside of his rebound Liam lacked life, exhausted energy but still threw some daring dance moves during his lonesome limelight, yet this small wither of a performance is nothing compared to the ‘Bedroom Floor’ vocalists enormous flourish of his breakout moment on the Graham Norton show last summer.
On the outskirts of Pennsylvania on his bucolic farm Malik’s countryside US home away from UK home, Zayn has ditched and dumped music in pursuit for a vogue resemblance, taking after his supermodel significant Gigi Hadid. Newly announced affiliate between the ‘iT’s YoU’ songster and South Asian apparel stockists Penshoppe dropped this week, mirroring a Zayn x Versus savvy street wear wardrobe in Spring/Summer 17. The present Penshoppe phenomenon is one holding nostalgic value, with the One Direction collective working with the brand during their Up All Night Album era. Speaking of the so called “Dominating the global music charts” singer, Bascon the brand bigwig stated “We see him as someone who has joined the world of fashion with his signature style and continues to stand out in strength and style”. Whilst capsule collection collaborations in the fashion and music industries are rife for Malik on ‘Dusk Till Dawn’ with Sia and ‘Still Got Time’ accompanied by Party Next Door, it seems the 24-year-old has lost his meaningful mind of mine mantra with songs, music videos and tours lacking in the solo side having a prospected knock on effect with his ex music members tapping into this industry. With Styles suits in Gucci and Tomlinson’s tracksuits in Adidas, 1D could never be reuniting, flying to solo success but perusing profiles down more materialised means.
Watch the performances of ‘Strip That Down’ and ‘For You’ by Liam Payne and Rita Ora at the Global Awards here: