Chunky chains, costly cars and characteristic close ups. Liam Payne and J Balvin’s visual for ‘Familiar’ features a sizzling showcase of a jam packed jamboree displaying a suave selection of some of the most superior motors, with a feisty flaunting of frolicking and rollicking that sees Payne strip it down to his toned up torso for a searing, scorching and sultry ‘Familiar’ music video.
A track that was tantalised to storm the single charts with its succulent Spanish sounds, selling the song as a sequel to staggering successes by singers such as Latin Pop eminence Enrique Iglesias, La Banda champions CNCO and melodic reggaeton man J Balvin himself. Yet across UK music charts, the Capitol Records release only rocketed as far as its penultimate 31st position peak. A bleak attainment for a speculated summer hit sensations with bilingual beats that Payne proclaimed to be a differentiation amongst his collaborative calibre, commenting in conversation with The Hits Radio elaborating “We’re all here to mould the industry into different patterns every time by setting a style front, you’ve got to be on top of your game to do those things” amidst the promotional path to the ‘Familiar’ track premiere.
Sweltering scenes of capacious car parks of Miami’s rooftops, the chain wearers chime in under the acquaintance of a Step Up meets Fast and Furious facade of wet wavy haired fierce females cohorts facing off a venturesome vocalist of ‘Familiar’ supported by a clad of cars and collaborative figure J Balvin, boldly brandished himself in a denim pinstripe two piece co-ordinate over a similar shilloette of a Gucci cities tee. A substantially pieced together outfit that didn’t overshadow the ‘Bedroom Floor’ hitmakers ripped abs, street style trousers and patent red footwear, a passion of Payne’s appreciation for purchasing premium trainers emulated into a sneaker shopping spree at Stadium Goods with pop culture cultivation Complex. Showcasing his sneaker sense with the climatic comeback of choreography, exhibiting some serious shoulder shaking moves and groves mirrored the conspicuous calypso Payne proficiently promises, opening the verse subtly singing “It’s simple, you dip low/Your hips roll, you do the calypso” demonstrated a plethora of dipping low and hip roles that ravished relatable fervent feelings of familiarity.
Watch the music video for ‘Familiar’ by Liam Payne and J Balvin here: